SJ Technology
SJ Technology is the internal technology platform developed by SJ Agri Ltd, designed to underpin every digital, operational, and data-driven aspect of the business.
Our objective is long-term vertical integration of business technology—bringing critical systems in-house so we can maintain control, remove friction, and continuously improve the customer experience across all touchpoints.
Rather than relying on disconnected third-party tools, SJ Technology focuses on building tightly integrated systems that support product discovery, purchasing, fulfilment, and after-sales service in a coherent and scalable way.
The platform is engineered to scale efficiently while supporting rapid catalogue growth, strong search visibility, and dependable performance across thousands of products.
Core capabilities include:
- Automated product ingestion, normalisation, and enrichment
- Advanced image processing, validation, and lifecycle management
- SEO-focused content rewriting, structuring, and optimisation
- Intelligent sitemap generation and crawl optimisation
- Scalable server, storage, and infrastructure architecture
- Internal automation designed to reduce latency, errors, and manual handling
By integrating these capabilities vertically, we are able to iterate faster, respond directly to customer needs, and deliver a more consistent and reliable service than would be possible using fragmented off-the-shelf solutions.
SJ Technology continues to evolve alongside SJ Agri Ltd as we expand our product range, services, and operational capabilities—ensuring that technology remains a competitive advantage in delivering efficiency, transparency, and a high-quality customer experience.